Apparel Endorsements

Endorsements are a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the product’s claim and position by extending his/her personality, popularity or expertise to the brand.

Apparel endorsements are long-term strategic decisions affecting your brand. Celebrity Endorsements maintains consistency between the endorser and your brand to establish a strong personality and identity.

Some examples of apparel endorsements: David Beckham and Katy Perry are the most recent celebrities endorsing Adidas sportswear. Michael Phelps has been featured in Hanes commercials since winning eight medals in the 2008 Olympic Games. And a laundry list of athletes in the NFL, NBA and NBL endorse Under Armor sportswear apparel.

Similarly, Celebrity Endorsements Deals will ensure a match between the clothing or apparel being endorsed and the endorsing celebrity, so that the apparel endorsements are able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.