TV infomercials are designed to grab our attention by showing us how new and innovative products work. Athletes and those in the entertainment industry are often involved in celebrity infomercial campaigns to advertise specific products.
The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.
Many companies use celebrities to advertise their product or service because of the familiarity aspect. The average person often recognizes most celebrities, and this recognition draws the customer to the infomercial.
Celebrity Endorsements Deals will ensure a match between the product being presented in the infomercial and the celebrity appearing in it, so that the connection is able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.