Company Endorsements

Endorsements are a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the product’s claim and position by extending his/her personality, popularity or expertise to the brand.
Company endorsements are long-term strategic decisions affecting your brand. Celebrity Endorsements maintains consistency between the endorser and your brand to establish a strong personality and identity.

Some examples of company endorsements: Annika Sorenstam has endorsed the popular Cutter & Buck brand for years, lending credibility to the brand as one of the world’s most prolific female golfers. NBA superstar LeBron James has endorsed Sprite and Powerade for the past five years. Michael Phelps has been featured in Hanes commercials since winning eight medals in the 2008 Olympic Games. And a laundry list of athletes in the NFL, NBA and NBL endorse Under Armor sportswear apparel.

Similarly, Celebrity Endorsements Deals will ensure a match between the company being endorsed and the endorsing celebrity, so that these endorsements are able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.