Celebrities are often involved in endorsement campaigns to advertise specific food products or restaurant brands. In todayâ€™s sports and celebrity obsessed culture, a famous face instantly makes a product more newsworthy â€“ whether a personality is photographed using their chosen product in everyday life, or in staged photos or appearances. In a market saturated with celebrity images, use of the right face provides immediate recognition.
Oreo Double Stuffs were endorsed by Eli and Peyton Manning, as they faced off against tennis superstars Venus and Serena Williams. NutriSystem and ESPN embarked on a year-long agreement for an integrated media package including radio, TV and Internet ads. This agreement allowed NutriSystem to reach an entirely new market — the sports-targeted audience.Â Â This approach has proved successful for decades. In a well-known campaign from the early 1990â€™s Larry Bird challenges Michael Jordan to a shooting contest for his Big Mac. Earlier this year, Burger King announced a multi-year sponsorship agreement with NASCAR legend Tony Stewart and Stewart-Haas Racing.
The average person often recognizes most celebrities, and this recognition draws the customer to the infomercial. Major corporations and small businesses alike use celebrities to advertise their product or service because of the familiarity aspect.
Celebrity Endorsements Deals will ensure a match between the product being presented in the infomercial and the celebrity appearing in it, so that the connection is able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.