Ludacris Shows His Soul at CES

What’s the Consumer Electronics Show without a sprinkle of celebrity-endorsed gadgets? This year, hip-hop mogul Ludacris was on hand to introduce the latest additions to his Soul by Ludacris headphone line.

In 2012, the new finishes are all about shine. The SL300 noise-canceling headphones come in chrome gold, and the SL150 hi-def headphones are chrome silver. The SL100 model now has a white finish with gold accents. Soul’s line of earbuds, the SL49 and SL99, also has new color options including a green and black combo, red and black, pink and white, and platinum.

We spoke to the musician-restaurateur-actor-entrepreneur for more on his life in the tech industry:

  • Style meets Soul – Ludacris said his life is “all about setting trends and pop culture,” which is infused into the design of the Soul product line. He draws inspiration from a little bit of everything including fashion and cars.
  • Listening must-haves – Though it’s like naming a favorite child, Ludacris keeps a pair of the SL99 earbuds in his pocket for whenever, wherever, and the SL300 when traveling for the noise-canceling experience.
  • Apple fan – He names the iPhone 4S and iPad as the nonheadphone gadgets he can’t live without.
  • Pricing and availability for the new Soul headphone and earbud designs hasn’t been announced, but the current line on sale ranges from $70 to $300. Check out photos of the Soul line in the gallery.