CED

Ludacris Shows His Soul at CES

What’s the Consumer Electronics Show without a sprinkle of celebrity-endorsed gadgets? This year, hip-hop mogul Ludacris was on hand to introduce the latest additions to his Soul by Ludacris headphone line.

In 2012, the new finishes are all about shine. The SL300 noise-canceling headphones come in chrome gold, and the SL150 hi-def headphones are chrome silver. The SL100 model now has a white finish with gold accents. Soul’s line of earbuds, the SL49 and SL99, also has new color options including a green and black combo, red and black, pink and white, and platinum.

We spoke to the musician-restaurateur-actor-entrepreneur for more on his life in the tech industry:

Style meets Soul – Ludacris said his life is “all about setting trends and pop culture,” which is infused into the design of the Soul product line. He draws inspiration from a little bit of everything including fashion and cars.

Listening must-haves – Though it’s like naming a favorite child, Ludacris keeps a pair of the SL99 earbuds in his pocket for whenever, wherever, and the SL300 when traveling for the noise-canceling experience.

Apple fan – He names the iPhone 4S and iPad as the nonheadphone gadgets he can’t live without.

Pricing and availability for the new Soul headphone and earbud designs hasn’t been announced, but the current line on sale ranges from $70 to $300. Check out photos of the Soul line in the gallery.