Merchandise Endorsements

When a celebrity implies use of a product or brand creating validation and credibility, this is categorized as an endorsement. This is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the product’s claim and position by extending his/her personality, popularity or expertise to the brand.

Merchandise endorsements are long-term strategic decisions affecting your brand. Celebrity Endorsements maintains consistency between the endorser and your brand to establish a strong personality and identity.

Some examples of Merchandise endorsements: Samsung’s latest TV spot shows Ozzy Osbourne at Samsung’s R&D headquarters testing out the Solstice device. Eva Mendez was featured in a series of print ads for Calvin Klein jeans. Tennis champion Serena William’s video for HP shows the many ways that Serena uses her HP Slimline laptop.

Similarly, Celebrity Endorsements Deals will ensure a match between the merchandise being endorsed and the celebrity, so that the Merchandise endorsements are able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.