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I’m loving this new lineup of Risky Business -inspired Guitar Hero World Tour commercials! A few weeks ago we saw Kobe Bryant, Tony Hawk, Michael Phelps, and Alex Rodriguez get down and dirty for the commercial . And this week?
In case you missed it, Oprah announced that Amazon’s Kindle was her new faaaaaavorite gadget on her show on Friday. Now, when Oprah says something is her favorite, people don’t just acknowledge it – they respond with consumer glee, often selling out that product (I bitterly recall not being able to get sold-out things like the Clarisonic or Uggs because of their placement on Oprah’s favorite things show). So I’m really curious to see what Oprah’s fans make of her endorsement of the Kindle, whose popularity has been moderate but not mind-blowing; will the exalted O’s influence introduce a new audience to the eBook reader?
Remember back in May, when David Archuleta and David Cook of American Idol rocked out in their tighty-whities to Old Time Rock N’ Roll for Guitar Hero ? Well Activision Publishing is back in full force with their latest installment of their “Risky Business”-inspired Guitar Hero ads; a new commercial for Guitar Hero World Tour , which hits stores today.
Who knew America Ferrera was all about the bling?
Microsoft did something right picking Pharrell Williams to declare that he’s a PC in their new ” I’m a PC ” ad campaign; there’s not many celebrities that are as effortlessly hip as him (he’ll be joining my Top 10 gadget endorsers ), surely helping turn the company’s staid image on its head. Check out this outtakes and interview video of Mr. Pharrell from the ads, talking about his love of music and getting geeky over energy, molecules, and technology
Seriously, what gadget has David Beckham not endorsed? Not that I’m complaining. Do I care that it makes zero sense to take your shirt off for a cell phone ad
Celebrities and the latest and greatest gadgets go hand in hand. When John Mayer isn’t getting his hands on Apple and BlackBerry products before everyone else , you can find Paris Hilton picking up a new MacBook Air or The Hills ladies upgrading their BB Pearls to Curves .
Twenty-one year old tennis star Maria Sharapova not only endorses Canon PowerShot cameras , but she’s recently signed on with Sony Ericsson as its “first global brand ambassador.” According to Crave , Sharapova will be working with the Japanese-Swedish company’s designers on a range of products and accessories. Right now, Sharapova is promoting the Sony Ericsson W350i , which she is posing with here.
She’s no Hollaback girl, but Gwen Stefani has teamed up with Hewlett-Packard to launch the consumer-facing portion of the company’s $300 million global marketing campaign. According to The Utility Belt , HP is hoping to encourage people to experiment with demanding print jobs at home and at work and is using little Miss Stefani’s face and style to promote the campaign. In doing so, consumers will be able to add photos to Gwen’s Sweet Escape tour shots to create their very own album
Despite studies that say consumers aren’t swayed by celebrity endorsements , celebrity-driven gadget ad campaigns are at an all time high. Whether celebrity gadget sightings are unintentional (take for instance Alicia Keys playing with her Samsung Camcorder at a Knicks game, or Lauren Conrad taking her BlackBerry with her everywhere), others are very intentional and well paid for.