Print advertisements are an ideal way to involve current and former professional athletes in endorsement campaigns to advertise specific products. In todayâ€™s sports and celebrity obsessed culture, a famous face instantly makes a product more newsworthy â€“ whether a personality is photographed using their chosen product in everyday life, or in staged photos or appearances. In a market saturated with celebrity images, use of the right face provides immediate recognition.
The â€œGot Milk?â€ campaign is a great example of a print advertisement with an enormous impact. The list of endorsers includes a long list of household names: football great Eli Manning, Grammy-winning artist Sheryl Crow, teen sensation Hillary Duff, Sex in the City star Kim Catrall and boxing great Muhammad Ali, among more than 50 others. This simple, yet catchy campaign has been running since 1995 and is instantly recognizable to a widespread audience, as print ads were featured in several magazine outlets from parenting magazines to tabloids.
The â€œambassadorsâ€ for Omega watches print advertisements as of 2009 were: Olympic swimmer Michael Phelps, pro golfer Sergio Garcia and Michelle Wie, film star George Clooney, and supermodel Cindy Crawford.
Other successful and widely recognizable examples of print advertising campaigns include P. Diddyâ€™s ads for Ciroc Vodka, Tiger Woods for Buick, Hayden Panetierre for Candieâ€™s shoes.
Major corporations and small businesses alike use celebrities to advertise their product or service because of the familiarity aspect. The average person often recognizes most celebrities, and this recognition draws the customer to the infomercial.
Celebrity Endorsements Deals will ensure a match between the product being presented in the print advertisement and the celebrity appearing in it, so that the connection is able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.