Product Endorsements

Celebrity product endorsements are long-term strategic decisions affecting your brand. maintains consistency between the endorser and your brand to establish a strong personality and identity.

A great example of a successful product endorsement is the George Foreman Grill. This indoor grill has turned out to be one of the hottest products on the market for years. Foreman first introduced the Lean Mean Fat Reducing Grilling Machine in 1994 through a TV campaign of late-night infomercials. This was the same product that kitchen product design company, Salton Inc., had promoted a few years prior at industry trade shows to an uninterested public. Foreman, as the brand’s front man, brought the product to the public’s attention in a way that Salton was unable to do.

Other examples of easily recognizable brand campaigns involving a celebrity product endorsement include:

A-list actor and producer, Ashton Kutcher lends his photogenic qualities to Nikon to promote the manufacturer’s COOLPIX Style series cameras. The campaign debuted nationally with a TV commercial, which preceded print ads and an interactive online component. Tennis pro Maria Sharapova also teamed up with a camera manufacturer, Canon, for a product endorsement to help promote Canon’s Powershot line of digital cameras.

Pop princess Rhianna lends her image as well as her chart-topping hit, Umbrella to a commercial for Totes Isotoner umbrellas. The song was a natural match for the umbrella manufacturer and served to elevate awareness of a company who for decades had been humble creating umbrellas to a powerhouse brand name. By aligning with Rhianna, Toes Isotoner became relevant with younger female audience, immediately boosting sales across the nation.

Similarly, CelebrityEndorsementsDeals will ensure a match between the brand being endorsed and the endorsing celebrity, so that the product endorsements are able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.