Shoe Endorsements

Celebrity shoe endorsements are long-term strategic decisions affecting your footwear brand. Celebrity Endorsements maintains consistency between the endorser and your brand to establish a strong personality and identity.

An example of a successful shoe endorsement is Tiger Woods’ relationship with Nike.  Nike teamed up with the world’s most prolific golfer to enter the arena of golf apparel and equipment, including shoes.  Prior to being paired with Woods, a worldwide household name, the Nike corporation had little to no experience in the golf apparel industry. It was generally considered that a brand like Nike would not be very successful.  However, Nike chose to associate with the world’s top golfer and have him endorse their brand.  Because of this strategic move via a shoe endorsement, Nike has emerged highly successful in the golf industry.

Similarly, Celebrity Endorsements Deals will ensure a match between the brand being endorsed and the endorsing celebrity, so that the shoe endorsements are able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.