Soft Drink Endorsements

Celebrity soft drink endorsements are long-term strategic decisions affecting your beverage brand. Celebrity Endorsements strives to maintain consistency between the endorser and your brand to establish a strong personality and identity.

In November 1983, one year after “Thriller” was released, Michael Jackson and PepsiCo struck a $5 million soft drink endorsement partnership that would shatter the record for a celebrity endorsement deal, link the two entities for a decade and set the bar for marketing campaigns for years to come.

In 2006, figure skater Michelle Kwan penned a soft drink endorsement deal with Coca-Cola. She was the lead Olympian in Coke’s 2006 Olympic advertising plans, which included television commercials as well as a major in-store Coke promotional effort. Her image was featured on promotions for 14 Coke brands, including Dasani and Minute Maid.

Rapper 50 Cent embarked on a soft drink endorsement of his own brand of Vitamin Water called “Formula 50”, which is one of the best selling flavors of the Vitamin Water brand. To add an additional retail element to the promotion, there was a Vitamin Water advertisement insert that came with his CD 2008 release.

Similarly, Celebrity Endorsements Deals will ensure a match between the brand being endorsed and the endorsing celebrity, so that the soft drink endorsements are able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.

Contact us at 1.888.246.7141 to speak to an agent about finding a celebrity for a soft drink endorsement.