Soft Drink Endorsements
Celebrity soft drink endorsements are long-term strategic decisions affecting your beverage brand. Celebrity Endorsements Deals.com strives to maintain consistency between the endorser and your brand to establish a strong personality and identity.
In November 1983, one year after “Thriller” was released, Michael Jackson and PepsiCo struck a $5 million soft drink endorsement partnership that would shatter the record for a celebrity endorsement deal, link the two entities for a decade and set the bar for marketing campaigns for years to come.
In 2006, figure skater Michelle Kwan penned a soft drink endorsement deal with Coca-Cola. She was the lead Olympian in Coke’s 2006 Olympic advertising plans, which included television commercials as well as a major in-store Coke promotional effort. Her image was featured on promotions for 14 Coke brands, including Dasani and Minute Maid.
Rapper 50 Cent embarked on a soft drink endorsement of his own brand of Vitamin Water called â€œFormula 50â€, which is one of the best selling flavors of the Vitamin Water brand. To add an additional retail element to the promotion, there was a Vitamin Water advertisement insert that came with his CD 2008 release.
Similarly, Celebrity Endorsements Deals will ensure a match between the brand being endorsed and the endorsing celebrity, so that the soft drink endorsements are able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.
Contact us at 1.888.246.7141 to speak to an agent about finding a celebrity for a soft drink endorsement.