Video Game Endorsements

It is no secret that the video games are no longer just for children and teens. Sixty-five percent of American households play computer or video games. 190 million households will use a next-generation video game console in 2012. Quite surprisingly, the average game player is 35 years old and has been playing games for 13 years.

Celebrity video game endorsements are an innovative way to infuse your brand into the every day lives of consumers. Celebrity Endorsements maintains consistency between the endorser and your brand to establish a strong personality and identity, pairing celebrities with video games in a way that makes marketing sense for each party involved.

Examples of successful video game endorsement and appearances are plentiful: Bruce Lee starred in his own video game, Bruce Lee (1984). Drew Carey made a cameo in The Sims: House Party (2001).  Avril Lavigne, Christina Aguilera, and Jon Bon Jovi appear in The Sims: Superstar. Snoop Dogg appears in True Crime: Streets of LA (2003). Hugh Hefner, Carmen Electra and Tom Arnold appear in Playboy: The Mansion (2005).  Phil Collins – Appears as himself in Grand Theft Auto: Vice City Stories.

Similarly, Celebrity Endorsements Deals will ensure a match between the video game and the celebrity appearing in it, so that the connection is able to strongly influence the thought processes of your target consumers and create a positive perception of your brand.